The Aging Process
Fine lines and wrinkles aren’t the only tell-tale signs of aging. As we age, our skin loses collagen and hyaluronic acid – two important anti-aging substances that naturally hydrate skin. As our skin loses these essential ingredients, we experience the three D’s of aging:
- Deterioration (the development of fine lines, wrinkles and texture change)
- Descent (sagging or drooping skin)
- Deflation (loss of skin volume and fullness)
As we start to see these signs, the texture of our skin also changes. Our skin loses the fullness we may remember having at a younger age, and the overall shape of our face may change. Skin becomes tired looking, and can be full of worry or stress lines.
2009 Cosmetic Treatment Trend-Watching
One of the biggest skin care trends for 2009 is combination cosmetic treatment, or Soft Lift. It’s a new approach to skin care that addresses multiple signs of aging and the whole face. It is no longer about treating lines and wrinkles, but also addressing loss of volume. Whether it’s a beauty or fashion makeover, we all know that it’s the total look that counts. How everything works together is just as important as the individual pieces. By using a combination of Botox Cosmetic® and Juvéderm™ dermal filler, Soft Lift® creates a balanced, total effect that lets you make the most of your look.
The Soft Lift Approach
BOTOX Cosmetic® is used to treat the lines around the eyes and forehead which can make a person look tired or angry – even when they are not. Juvéderm™ is used to treat lines around the mouth and to restore the loss of fullness that can occur with aging in the cheeks, lips and chin. Soft Lift® uses BOTOX Cosmetic® and Juvéderm™ together to treat all three areas of the face (upper, mid, lower) to create an overall natural, refreshed appearance. The effect is balanced, subtle and entirely natural looking.
Upper Facial Area – Refresh Tired Eyes
BOTOX Cosmetic® is a purified protein that relaxes muscles and smoothes away wrinkles. BOTOX Cosmetic® has a well established safety history and is used to smooth out the frown lines between your eyebrows, crow’s feet and horizontal forehead lines, creating a more relaxed and refreshed appearance.
Mid-Facial Area – Replenish Lost Volume
Juvéderm™ is a safe, injectable gel used to instantly improve your appearance by smoothing lines, wrinkles and restore lost volume for up to a year. Made from hyaluronic acid, a sugar naturally found in your body, Juvéderm™ is used in the mid-facial area to replenish lost volume in the cheeks and lips, and fill in smile lines.
Lower Facial Area – Rejuvenate thinning skin
Juvéderm™ can also be used to contour and shape jaw lines, enhance thin lips and fill fine lines. Juvéderm™ can be safely used in all skin types and tones, and can last up to one year.
Soft Lift® combines BOTOX Cosmetic® and Juvéderm™ for smooth, natural-looking results with no downtime, in just one treatment session. The beauty of Soft Lift® is that no matter your age, a combination of the right amounts and the right treatments are customized for the most natural-looking you.